"In the short run the stock market is a voting machine; in the long run, it's a weighing machine."  - Warren Buffett, Nov. 1974

Investing is planting a seed today then nurturing it for tomorrow.  Over the years, the world may change, but your goals will remain the same. We stick with what we know works while avoiding missteps that may come from following the latest trends or any alternative facts.

J.K. Roberts, CFP® , CRPC®

Founder & CEO

J.K. Roberts has worked in the investment and finance field for 15 years.  He is both a Certified Financial Planner™ and Chartered Retirement Planning Counselor℠.  He earned a Master's in Business Administration and a Bachelors in Business Management.  He currently holds an Arizona Producers Life Accident and Health or Sickness license and the IRS preparer tax identification number needed to complete client tax returns.

In the past, he held several Financial Industry Regulatory Authority investment securities licenses.  He has worked with high net worth clients for the for The Vanguard Group and Ameriprise.  While at Merrill Lynch, he built financial plans for hundreds of clients.  Additionally, he has worked with Jackson Hewitt and the Arizona Department of Revenue during tax season.

Mr. Roberts spends his free time volunteering his financial expertise over the years. He has served as Treasurer for several non-profit organizations, currently serving on his daughter's school Parent Teacher Association.  He teaches financial literacy classes for various charity organizations. In the past, he used his tax expertise to help low income families file taxes through the IRS Volunteer Income Tax Assistance program.

My Philosophy

Phoenician Financial Planning was founded on the belief that every individual deserves to be treated as a person instead of a source of profit.  The philosophy followed rejects the unethical business practices of Wall Street.  My view has been shaped by the experience of working for big banks and traditional brokers and dealers.  I have discovered that the complexity of modern finance has been designed principally to benefit the banks instead the users of their financial services.

This is not likely to change in our lifetime.

The financial industry's focus is on sales over service.  You, as a client, are often no more than a lost voice in pool of millions of clients.  Your financial security should be treated more importantly than this.  It doesn't take years working with investment banks to see that.  My firm focuses on long term relationships rather quarterly profit.

My belief is that this enriches us in a way the banks ignore.


Wall Street Bull

CFP® and CERTIFIED FINANCIAL PLANNER™ are certification marks owned by the Certified Financial Planner Board of Standards, Inc. These marks are awarded to individuals who successfully complete the CFP Board’s initial and ongoing certification requirements.

Advisor Background

If you would like to know more about my work history, education, and expertise, feel free to review my disclosure statement.  Every financial advisor is required to provide a Form ADV prior do doing business with a client.  Mine is available for everyone to review.